PoolDrop

01 · SITUATION

Fiberglass pool reps sell a $70k purchase off a brochure. The homeowner has to imagine the pool in their yard — and imagination doesn't sign contracts. Dealers needed the yard itself, with the pool in it, before the first sales visit.

02 · SYSTEM

A render pipeline that takes an address, pulls the aerial, detects the buildable area, and composites the dealer's actual pool models into the homeowner's yard — plus a certification step so no render ships looking wrong. Around it: a rep-facing CRM with prospect tracking and an address-exclusivity mechanic, so one address belongs to one rep. Two portals — corporate and rep — run off a single host-aware app.

03 · RESULT

Reps open the first conversation with a photo of the prospect's own backyard, pool installed. The exclusivity mechanic turned renders into territory — claiming an address became part of the sales motion itself.