Beachside Plumbing Co.

01 · SITUATION

A local plumbing company ranked nowhere, and their site was a phone number on a photo. Every competitor looked identical. They needed to own the map — fifteen suburbs' worth of it — without paying an agency retainer forever.

02 · SYSTEM

A Next.js site with fifteen city landing pages generated from one data-driven template, each with local copy, local schema, and a CRM-wired quote form. A scroll-driven SVG animation system — pipes that draw themselves as you scroll — gave a trade business a site that feels engineered, because it is.

03 · RESULT

One build, fifteen doors into search. The pattern was productized into the T1-01 Lead-Gen Website System and is now the standard template for every Foundry city-page build — and the animation system became a reusable motion kit in the internal prompt library.